The New York Times recently posted a study undertaken by the University of Michigan which seems to show that our physical bodily experiences can actually help generate and stimulate cognitive solutions. The study, which will be published in the journal of Psychological Science soon, involved 102 New York University undergraduates who were asked to generate a word (“tape,” for example) that related to each of three presented clue words (“measure,” “worm” and “video”). Some students were randomly assigned to do this while sitting inside a 125-cubic-foot box made of plastic pipe and cardboard while the rest got to sit and think outside (and next to) the box. The study found that those thinking outside the box were significantly more creative as compared to those thinking inside the box – in fact they came up with over 20 percent more creative solutions.
Studies such as this demonstrate what eOffice has always stood by – great design not only looks nice but also has a positive practical effect by increasing productivity and creativity in the office. That’s why we love to showcase the various offices around the world which are not only designed impeccabily, but are also adopting innovative approaches to the work place such as coworking and hotdesking. Such modern approaches are not just gimmicks, they are clearly the way forward!