Errol Damelin, founder of wonga.com a short term money lender, discusses his business model and some of the obstacles faced in the process of starting-up.  He speaks about how the company developed a system that is based on trust into  a hugely successful business. He also describes the main tools of customer acquisition used by Wonga, and the role of the internet in so doing.

Prior to founding Wonga, Errol also founded several other multi-million-pound businesses. In 2008 he was named Credit Suisse Entrepreneur of the Year at the South East finals of the UK National Business Awards.

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